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Insights from SLUSH 2023: Shaping the Future of Entrepreneurship


We recently attended SLUSH 2023 in Helsinki, a gathering that brought together the brightest minds in the startup ecosystem, from founders and builders to investors. The event was a melting pot of ideas, discussions, and opportunities that have the potential to shape the future of entrepreneurship. Here are key insights:


1. Climate Solutions in High Demand:

Startups addressing climate change were in high demand, reflecting a market eager to support ventures making a positive global impact alongside financial returns.


2. Deep Tech Takes Center Stage:

SLUSH 2023 spotlighted deep tech's transformative role, pushing boundaries with technologies like AI and quantum computing. These ventures address complex challenges and create entirely new markets, contributing to global knowledge and industry transformation.


3. Profitability Matters:

Innovation is crucial, but investor focus remains on long-term financial success and sustainable business models for startups.


4. Founder's Impact:

Investors emphasize founder qualities—being a good person, an effective communicator, and being committed for the long haul. A positive connection influences investor commitment to potential decade-long partnerships.


5. Cultural Diversity is Strategic:

Cultural diversity is not just a buzzword but a strategic imperative for European startups, influencing their journey to unicorn status. Investors recognize the importance of a diverse pool of entrepreneurs and remote offices as building blocks for a global mindset.


6. Exit Strategy Essentials:

Investors seek well-defined exit plans, contributing to investor confidence. Founders need to articulate their vision for the future and how they plan to provide returns.


SLUSH 2023 highlighted the delicate interplay of innovation and investment. It emphasized profitability, founder qualities, cultural understanding, and strategic planning as integral to entrepreneurial success. What became even more apparent was the enduring impact of deep tech, not merely confined to immediate market gains but extending to the enrichment of global knowledge and the transformation of entire industries. As investors increasingly acknowledge the profound value within deep tech, this trend is poised to be a driving force behind innovation, economic growth, and societal advancement.

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